Medium’s CEO Tony Stubblebine on Getting Back on Track
Key Points:
- Medium, the popular online publishing platform, recently faced challenges in monetizing its content.
- The company made significant changes to their business model, moving away from an advertising-based revenue model.
- Medium introduced a membership program, where readers pay a monthly fee to access exclusive content.
- The shift to a subscription-based model has allowed Medium to invest more in quality content creation and support for writers.
- Medium also launched a “claps” feature, allowing readers to show appreciation for articles by giving them virtual applause.
- These changes have resulted in a more sustainable and community-driven platform.
- Medium’s CEO, Tony Stubblebine, highlights the importance of aligning the company’s interests with the interests of readers and writers.
Hot Take:
Medium’s journey to find the right monetization strategy is like a captivating novel with unexpected plot twists. By embracing a membership program and adding virtual applause, they have turned the art of writing into a profitable applause-o-rama. Medium’s CEO, Tony Stubblebine, has successfully guided the company back on track by putting the interests of readers and writers front and center. Now, let the claps rain down on this triumphant tale of digital publishing!
Original Article:https://techcrunch.com/2023/10/12/medium-profitability-2024-interview/